SEO Content
Specialist

Works on file — SEO Content Specialist & Web Writer

Headshot photo of Ryan James Endaya
Verified Page One Search Result

File 01 — About

Hi, I'm Ryan James

I write content that's built to be found — and built to be trusted once it is.

I'm an SEO content specialist and web writer with hands-on experience producing search-optimized, research-backed content for regulated industries — insurance, licensing, and government & legal topics. My background in healthcare support and digital operations shapes how I write: I understand how real users search, what questions they actually have, and how to answer them clearly enough to rank and convert.

My work is built on keyword research, search intent, and a working knowledge of on-page and technical SEO — from title tags and heading structure to site audits, local rankings, and backlink quality. I bring the same precision to CRM and workspace tools, so nothing falls through the cracks between research, writing, and delivery.


File 02 — Certifications

Verified Credentials

Completed exams and coursework in search, analytics, and advertising.

Google Ads Search Certification awarded to Ryan James Endaya
Google Ads Search Certification Google · Completed 14 May 2022
Semrush Academy On-Page and Technical SEO Course certificate awarded to Ryan James Endaya
On-Page and Technical SEO Course Semrush Academy
Semrush SEO Toolkit Exam certificate awarded to Ryan James Endaya
Semrush SEO Toolkit Exam Semrush Academy · Digital Marketing Certification
Google Analytics Certification awarded to Ryan James Endaya
Google Analytics Certification Google · Completed 10 September 2025
Search Engine Optimization and Content Marketing IBM & Coursera · Completed 15 July 2026 Credential ID: IR077SABVCFC
SEO Visibility, Keyword Research, and Auditing Coursera · Professional development
  • Measure SEO visibility using core metrics and performance indicators.
  • Identify high-value and competitive keyword opportunities.
  • Audit technical and competitive SEO gaps using industry tools.

File 03 — Services

SEO Services

Portfolio samples available on request for each service below.

SVC / 01

Website Audit

Full-site SEO health checks — crawlability, indexing issues, and content gaps — with a clear, prioritized action list.

SVC / 02

On-Page SEO

Title tags, meta descriptions, heading structure, and keyword placement, aligned to real search intent.

SVC / 03

Technical SEO

Site speed, mobile usability, structured data, and crawl efficiency — the groundwork rankings are built on.

SVC / 04

HQ Backlinks

Outreach and link-building focused on relevant, high-quality domains — not volume for its own sake.

SVC / 05

Local SEO / GMB Ranking

Google Business Profile optimization and local citation building to win map-pack visibility.

SVC / 06

Social Media

Search-aware social content and profile optimization that supports discoverability beyond Google.

SVC / 07

YouTube SEO

Video titles, descriptions, and tags optimized for YouTube's own search and suggestion algorithm.


File 04 — Selected Projects

Strategy in practice

Linked working documents showing how research, content structure, and search opportunities come together.

Mindsprint SEO project editorial cover
Client project / Mindsprint

Search-led content research

A working project file demonstrating research organization, search-intent thinking, and content recommendations prepared for practical use.

Search intentContent researchRecommendations
View Mindsprint project →
EcoBite SEO project editorial cover
Client project / EcoBite

Keyword and visibility opportunities

A documented SEO project focused on discoverability, content opportunities, and a clearer path from audience questions to useful pages.

Keyword researchVisibilityContent strategy
View EcoBite project →

File 05 — Technical Skills

Tools & Systems

SEO Platforms & Tools

  • Semrush (SEO Toolkit)
  • Google Search Console
  • Google Analytics
  • Google Ads & Keyword Planner
  • Google Trends
  • Google My Business / GMB

Content & Research

  • Technical & SEO Writing
  • Keyword & Search Intent Research
  • On-Page & Technical SEO
  • Melissa Data Tools

CRM & Productivity

  • HubSpot · Asana · Notion
  • Google Workspace
  • Microsoft Office Suite
  • Canva

Communication & AI

  • Slack · Amitree Folio
  • Avaya & Vinci Dialer · Apollo
  • MILS Systems
  • Claude, ChatGPT, Perplexity, Gemini

File 06 — Portfolio

Articles & published work

Long-form, keyword-researched content built for U.S. state government and legal search intent — auto insurance, licensing, and traffic law — written for Writefulness OPC.

+ More SEO service case files (audits, on-page, technical, backlinks, local & YouTube SEO) coming soon.


File 07 — Education

Education

Manuel S. Enverga University Foundation — Candelaria

June 2022 – July 2022 · Bachelor of Arts in Psychology (Coursework)

Concentrations: Introduction to Psychology, Social Psychology.

Tipas Integrated National High School

Accountancy, Business and Management (ABM) · GWA: 90

Concentrations in Business Finance, Applied Economics, and Organization & Management. Business Simulation and Leadership Awardee.


File 08 — FAQ

Before we work together

Clear answers about SEO timelines, audit deliverables, keyword research, platforms, and ongoing support.

Browse all FAQs →
What is SEO content writing?
SEO content writing connects useful, persuasive writing with search intent, keyword evidence, on-page structure, and internal links. Regular content can communicate well; SEO content also helps the right audience discover it through search.
How long does it take to see SEO results?
Timelines depend on site authority, competition, technical health, and publishing consistency. Early indexing or engagement improvements may appear first, while meaningful organic growth usually requires sustained work and measurement.
What comes with a website audit?
A practical audit covers technical health, crawl and index signals, on-page issues, content gaps, and competitor observations. Deliverables include prioritized findings and an action plan rather than an unfiltered tool export.
Do you provide writing or a full SEO strategy?
Both are available. Engagements can focus on research-backed content production or expand into keyword mapping, on-page optimization, technical review, local SEO, and ongoing recommendations.
How do you measure SEO success?
Measurement is matched to the goal and can include qualified organic traffic, visibility, target-query movement, click-through rate, conversions, leads, and completion of technical improvements.

File 09 — Contact

Turn search opportunities into useful work.

Need keyword research, an actionable SEO audit, search-optimized content, or ongoing support? Share your goals and current challenge to start a focused conversation.

Sitio Calamias, San Isidro, Candelaria, Quezon 4323, Philippines